Honest writing on AI build workflows, brand work, motion, research, and the case for one workspace instead of five. New posts on craft, output quality, and what's actually working in mid-2026.
For beginners and seasoned designers. Geometric grids, the golden ratio, bezier curves, and where AI actually fits in. From a one-line brief to a vector mark ready for hand-off.
Read the full guide →Specialisation paid in 2024. In 2026 the math has flipped — workflow friction now exceeds the quality gap. Why one chat for brand, code, motion and research is the bet to make.
ReadLive web search inside the chat collapses the moodboard-then-make sequence. What changes when research becomes an ingredient instead of a phase, and the new failure mode it introduces.
ReadLogo bumpers, UI transitions, social loops — production-ready. Long-form video, lip-sync, "make my brand film" — still broken. A walkthrough of where the line sits and how to brief past it.
ReadLovable and Bolt vs senior engineers. An honest breakdown of where AI-built sites are now better, where they fall short, and how the boundary is moving over the next 18 months.
ReadSystem, Direction, Critique, Type, Color, Export — what each agent does, when they kick in, and why a swarm beats a single big model for design work.
ReadFour grid systems used by professional identity designers. Which one to pick for your brand, and why "no grid" usually means "broken proportions you'll regret".
ReadWhy most brand palettes break the moment you scale. Mono grayscale attribution, accent rules, and the temperature × vibrance × contrast model we use in the swatcher.
ReadRaster logos die on retina screens, print, and embroidery. Bezier curves don't. The case for SVG-first identity workflows — and what to do when AI gives you a PNG.
ReadOne chat, multiple people, shared context. Why brand work is multiplayer by nature, how live presence + per-message attribution changes review cycles, and what we learned building it.
ReadWhy "looks fancy" and "feels right" aren't the same. Optical alignment, subpixel snapping, baseline grids, and the geometry of trust in a brand mark.
ReadOne email per post. No tracking, no upsells. We write when we have something worth saying.
